38 ; INC. ; SEPTEMBER 2019 ; ; ; PHOTOGRAPH BY HEAMI LEE
Art of the Cart
Baby-stroller wheels and a repurposed cart chassis that looked like it was held together by
duct tape and glue—that’s what Michael Reznik found himself looking at when, at a birthday
party, a family friend shared a photo of his stair-climbing, fold-flat handcart prototype. “It
looked like some Frankenstein contraption, but I saw there were a thousand potential applications for it,” says Reznik, who’d built a career helping Fortune 500 companies with process
improvement. Post-soiree, he and Leonid Khodor, a patent agent, became business partners,
launching TriFold and its debut product, the UpCart. Today, the carts are a hit with parents,
seniors, urban grocery shoppers, contractors—and pretty much all those who want to schlep
stuff from one place to another without breaking their backs. —KATE ROCKWOOD
Three-year growth 1,765.7% | 2018 revenue $7.3M
Columbus, Ohio | Founded in 2013
Michael Reznik No.239
The foldable cart rolls
up and down stairs,
adapting to whatever
surface it treads.
Finding a Cult Following
At the 2015 National Hardware
Show, UpCart snagged an award
for most innovative product,
which led to a QVC appearance.
Inventory sold out in five minutes.