PAMPERED ISJUST THE STARTING POINT
The adage that the customer is always right proved to be a gold mine, or
rather a diamond mine, for Alexander Pham. One day, a client stopped by his
Images Luxury Nail Lounge, in Newport Beach, California, which he’d opened
in 2014, requesting a manicure with diamond embellishments. Pham
quickly found a jeweler to supply the stones and, more significant, figured
other women might like gems as an add-on to polish. Today, Pham, who has
since opened three nail spas in Irvine, features bejeweled options
(like the customized design pictured here) in package deals that include
pedicures, facials, and other treatments. The price of the “Haute Couture,”
which uses up to 20 2–3-mm diamonds, starts at $2,500. “Gold Rush,”
featuring 24-karat-old designs, will set you back $10,000 or so. Images’
highest-priced package tops $25,000, and uses GIA-certified diamonds.
Yes, you can say Pham nailed it. —C.C.
Images Luxury Nail Lounge • Inc. 500 rank ;;;
• Three-year growth ;,;;;.;; 2016 revenue ;;.; ;;;;;;;