Start. Scale. Thrive.
• • • • • PHOTOGRAPH B Y ZACHARY ZAVISLAK
Gnomes. Flamingos. Eight balls. This isn’t a raucous night in
Vegas—it’s your sock drawer, if you happen to be a member of sock
subscription service Foot Cardigan. “We didn’t have a ton of money to
compete with the big boys in the sock industry, and the subscription
model had a relatively low barrier to entry,” says co-founder and CEO
Bryan DeLuca, a sock freak and former ad guy. For roughly $12 a month,
subscribers to the Dallas-based startup can receive a variety of its cheeky
footwear—from colorful Houdinis (no-show ankle socks) to Borings
(solid up top, funky in your shoes) to Whipper Snappers (kids’ socks).
“When you cross your legs and your pant leg pops up,” says DeLuca, “they
say, ‘Hey—I’m here for a good time.’ ” —KATE ROCKWOOD AND BURT HELM
Foot Cardigan ; Inc. 500 rank ;;;
; Three-year growth ;,;;;.;;
; 2016 revenue ;;.; ;;;;;;;