FRANCHISE SPECIAL ADVERTISING SECTION
Two of today’s most prominent demographic trends
are the growth of the senior population of baby boomer
and older consumers and the coming of age of the
largest generation in American history, the millennials.
Progressive franchisers are addressing both of these
developments with concepts that meet the changing
needs of 21st-century investors and consumers.
HEART Certified Auto Care is an Evanston, Illinois-based chain of automotive service centers with a
passion for integrity, transparency, and the personal
touch. “HEART customers know that when they visit
one of our locations they’ll be greeted by first name
from someone who sees the person, never just a repair
job,” says President Brian Moak.
HEART Certified Auto Care’s approach transforms the
industry standard into a business focused on hospitality
and efficiency. “Trust, understanding, and reliability are
what our clients are looking for,” Moak says. “Our job is
to be more than that—to provide an environment that
turns what could be a stressful experience into one of
confidence and ease.”
Their business model, in which passion
drives results, appeals to millennial investors.
“Millennials are seeking financial and career
stability that they can feel good about,” Moak
says. “HEART’s concept supports a method
where you can be successful and operate
with integrity and transparency.” Franchisees
can email or text service reminders to digital-savvy millennial customers and provide digital
photos illustrating repair needs.
HEART Certified Auto Care has three locations
in the Chicago area and seeks to expand
nationally in densely populated suburbs of
major metropolitan areas. Within a year, Moak
says, they expect to add two to five locations
to their existing network.
The Goddard School is an early childhood
education franchise that allows entrepreneurial investors, whether they are millennials or members of other generations, to
create positive change while earning
“Goddard School franchisees have a unique
opportunity to make a significant impact on
the lives of children, their families, and the
community at large,” says Joe Schumacher,
CEO of Goddard Systems Inc., the King
of Prussia, Pennsylvania-based franchiser of
The Goddard School.
No prior experience in teaching or childcare is necessary
for investors to succeed as Goddard School franchisees.
“The beauty of The Goddard School Franchise model is
that all you really need is the drive and commitment to
operate a school, because our team of knowledgeable
professionals will guide you every step of the way,”
The Goddard School system includes more than 460
schools in 36 states. “This will increase to 37 states,
as a school in Fayetteville, Arkansas, will be opening
soon,” Schumacher says. “We plan to open 27 schools
in 2017 and 30 in 2018, which will bring our total to more
than 500 schools by the end of 2018.” Regions of focus
include Detroit, Chicago, Los Angeles, Minneapolis,
Sacramento, San Diego, Dallas, Boston, San Antonio,
New York City, and Washington, D.C.
Snap Fitness, based in Chanhassen, Minnesota, is a
fitness center franchise that appeals to millennials who
want to have a positive impact on their communities and
be part of a movement that matters. They also value
the chance to do so with the help of a proven business
Lure Millennial Franchisees
and Serve Seniors