INC. BRANDED CONTENT / PHILADELPHIA
students attend more than 90 colleges and universities in the
region, including University of Pennsylvania, Drexel Univer-
sity, and Temple University.
One such entrepreneur is Apu Gupta, who co-founded
Curalate, a digital startup that helps brands use images and
videos to introduce their products to consumers on social
media. As Curalate has grown to 165 employees in four
o;ces since it was founded in 2012, it has relied heavily on
its Philly base for recruitment.
“We were able to ;nd really great so;ware engineers,
design talent, and sales people right here in Philadelphia—
people who had a real passion for what we were doing and had
a real level of hunger to go build something great,” Gupta says.
Relative to other East Coast cities in the region, such
as Washington, D.C. and New York, the city is a;ordable,
says Philadelphia Mayor Jim Kenney. In addition, vibrant
neighborhoods like Old City, Center City, University City,
Northern Liberties, and Fishtown have added to the area’s
draw for recent graduates. “;e group that used to leave is
now staying,” says Dean Miller, president and CEO of the
Philadelphia Alliance for Capital and Technologies.
;at trend shows no signs of slowing down. Pennsylvania
Real Estate Investment Trust (PREIT) is currently involved
in a ;agship redevelopment downtown, where a new shopping destination will include renowned ;agship stores and
designer outlets, destination dining and entertainment, and
revolving cultural exhibits in a single, centralized location.
Retail startups will be able to open stores in the development,
atop one of the busiest rail stations in the city and adjacent
to Philadelphia’s top tourist attractions, Reading Terminal
Market and the Historic District.
“Having a single, centralized location with critical mass
for residents, employees, and visitors of Philadelphia to
shop, dine, and be entertained will make Philadelphia a more
attractive place for businesses of all kinds, especially startups,”
says PREIT Chairman and CEO Joe Coradino.
New development in Philadelphia is spreading to the
surrounding metro area, making it an attractive place for young
families to stay. PREIT is attracting new-to-market anchors
to accompany other unique users, including women’s fashion
retailer Zeyzani and the salon Rizzieri, neither of which has
operated in a mall before, to its Philadelphia-area Moorestown
Mall. Meanwhile, PREIT brought the ;rst LEGOLAND
Discovery Center to the region this past April at Plymouth
Meeting Mall, which continues its transformation into a di;er-entiated entertainment destination. “We are always looking to
bring new-to-market retail, dining, entertainment, and technology partners to our properties,” Coradino says.
GROWING INVESTMENT IN
With New York City’s ample funding co;ers just an hour’s train
ride away, the city is working on accelerating access to capital.
Even the smallest businesses today are
swimming in data, making it tough for their owners to
“data warehouse” so they can use analysis tools and
and midsize businesses use big data techniques to
Stein recruited many of their former colleagues to
Ventures, and its fast growth has already broken the
A Serial Entrepreneur
for His Next Venture
Being located in a startup-friendly city helps Stitch
Data attract talent.