… expecting something else, too.
It’s an investment of time, too. In seasons one and two, they were like, “Hey,
you want to come over for Thanksgiving dinner?” I’m like, “You’re not my
family.” But then you start to realize,
there’s a responsibility you have.
It always goes back to whether you
like the person. The due diligence
starts the minute I have contact with
you, whether it’s online, social media,
or shaking your hand. Your showing
up late, showing up early, saying a
couple of things.
The due diligence process starts:
“Do I like this person?” If I don’t, that
doesn’t mean you’re not going to get
the deal. It may mean the deal becomes
something else, like “I have to secure
myself, so let me make it just a loan
or a convertible note, or whatever,
because I don’t know what this per-
son’s going to do.” Or it’s “I want
to do more with this person, because
I believe in this person’s purpose.”
What’s a red flag for you when someone’s
making a pitch?
When they just tell me how big the
market is, I’m glad, because I can tune
out and think about what I’m going
to have for lunch. If they go, “Well,
it’s a $50 billion market,” I go, “Yeah.
And the bankruptcy market is about
$1 trillion, and I think you can get
1 percent of that, for sure.”
Are there any business sectors that
you’re particularly bullish on?
I’m actually taking courses for drone
operation at BrooklynDronesNYC.
I did not see that coming.
It’s the way the world is going. What
I’m learning about drone operation
is going to widen my perspective. My
drone can go three miles, 300 or 400
feet in the air. I could spy on someone
right now, if I wanted to.
One of my friends—a massive
builder—doesn’t leave the o;ce anymore. Doesn’t have to call for reports.
They just send a drone to their buildings. A lot of houses now are starting
to have drone pads on top, for Amazon
Hmmm. Maybe Fubu will go into subscriptions, and the clothing will be delivered to
customers’ doorsteps by drone.
That might happen.
What sort of knotty personnel issues have
In the fashion industry, there are pigs.
Once I hired a guy, and I remember
him saying to Leslie Short, who was
then my head of PR, that he would
never answer to a woman. I fired him
immediately. That was 15 years ago.
Today, Short is the president and COO
of my new startup, the co-working
It can be hard to hire the right
people. Nobody comes to you with
a résumé that says, “Hi. I’m a pig.”
Entrepreneurs have to be shrinks.
You’re forced into it. Some companies
are growing so fast that they’re hiring
maybe 70 new people a day. How
much vetting can you do then?
You tell me.
You’re asking me? I don’t know! I’m
always fascinated by people who oversee 1,000, 10,000, or 20,000 employees.
I don’t want a company with more than
100 people. I had it, once. Fubu had
gotten up to 200 employees and change,
IN THE POCKET
One new area
of interest for
John: drones and
INC.500 ; TECH