How I Did It
They’re still like this?’ ”
“When I came back to
the States, I met up with
a nurse friend and she was wearing big, boxy
scrubs, and I said, ‘Wait.
co-founder of Figs,
No. 21 on the Inc. 500
12 Editor’s Letter
14 Introduction to the Inc. 500
The 10 traits that characterize
By Leigh Buchanan
32 In the Field
High-speed internet for rural
America, a photo booth for the
Instagram age, and the future of
38 CEO Survey – Growth
No. 1 in our hearts and on our list.
If you like it, put a rubber ring on it.
46 Jason Fried
The illusion of agreement.
48 Fitness Warriors
Inc. 500 founder Sarah Larson
Levey turned her frustration with
yoga classes into Y7 Studio,
joining a wave of fitness startups.
By Jeff Bercovici
72CONTENTS ; SEPTEMBER 2018
6 ; INC. ; SEPTEMBER 2018 ; ; ; PHOTOGRAPH BY SHAYAN ASGHARNIA
56 2M Research
Co-founders with great chemistry.
Prices you won’t lose sleep over.
60 Thomas Goetz
Beware the optimism trap.
62 Vinyl Me, Please
A record company finds its rhythm.
64 CEO Survey – Politics
66 Kuli Kuli Foods
A superfood that spreads the wealth.
68 Helaine Olen
How to buy out a partner.
70 Driftless Glen Distillery
Making bourbon is like raising kids.
76 Acuity Surgical
Spinal surgery gets an upgrade.
78 Crusader, CEO, Change Agent
Ellen Pao reflects on big tech’s sins,
startup founder mistakes, and this
critical year for women in Silicon
Valley. By Kimberly Weisul
Bugs keep odd hours.
91 CEO Survey – Balance
A quickstep into the shoe business.
96 Stride Consulting
From DVDs to software.
98 Affordable Luxury Group
A handful of handbags.
102 Hideit Mounts
Two co-founders find a copycat.
106 Maggie Louise Confections
She transforms chocolate into art.
The rainbow unicorn of clothing.
What her mother taught her.
124 Amazing Lash Studio
Fast and fabulous.
126 Health Recovery Solutions
What happens after the hospital?
128 Amy Webb
Why China is winning the A. I. race.