The brined and rinsed moringa branches are taken to a drying area and
hung in the sun. Next, the dried leaves are ground into a powder.
Moringa can be eaten raw,
but to make it a commercial
product that can be shipped, it’s
converted to powder form. First
comes a bath in saline solution
and then a rinse.
Kuli Kuli sources moringa
from more than 1,500
cooperatives and family
farms across 11 countries
in Africa, South America,
and Southeast Asia.
Farmers get three to five
times more income from
moringa than from other
crops, says Curtis. Kuli Kuli
has planted more than one
million trees globally.
The finished product. “I knew that Kuli Kuli was
going to make it when the CEO of Kellogg’s sat
down with me for an hour and asked me how
we’ve managed to build a new sustainable supply
chain from scratch and pioneer a new ingredient
in the U.S. so quickly,” says Curtis.
Curtis and three co-founders used Indiegogo
and AgFunder for startup money and last year
scored $4.25 million in Series A funding from
Eighteen94 Capital, the VC arm of Kellogg’s. Kuli
Kuli products are now in more than 7,000 stores.