Walking into Emily Woodward Tracy’s Get Baked, a Windsor, Connecticut purveyor of “good, scratch-made stu;,” is like walking into a friend’s house. She purposefully cultivated a homey atmosphere with an open kitchen door that allows customers to linger and talk to the bakers. She even has a “cheat sheet” for how regulars take their co;ee.
Over the last six years, Get Baked’s revenue has increased by 148 percent. It is not just the home-spun feel that makes the bakery
a popular spot. Tracy credits her consistent community outreach with fueling her company’s growth. Tracy gives back because
she cares deeply about her customers and values philanthropy, but these e;orts have also been good for business. By targeting
the needs of her community, hosting events, and building relationships through her charity work, she engages her customers and
raises brand visibility—all while supporting the greater good.
CAN HELP BOOST
This local bakery drives growth and supports its
community by giving back to the place it calls home.
NICK CAITO PHO TO ( 4)