KATERINA SCHNEIDER RITUAL
LOS ANGELES • HEALTH CARE
Schneider didn’t plan on starting her company while she was
pregnant—but it was taking vitamins during pregnancy that got her
investigating how outdated they were. “Most multivitamins are
based on men’s diets 60 years ago, not today,” says Schneider, who
previously led innovation at Universal Music and raised venture capital
for Troy Carter’s investment fund. With Ritual, she’s reconstructed
the components of a vitamin from the ground-up: omega- 3 distilled
from algae instead of fsh, with its own oil encapsulation system to
maximize nutrient absorption, and no more folic acid—which, it turns
out, roughly a third of women can’t process.
LA YACOBOVSKY BAUBLEBAR
s at UBS and then getting their MBAs, the best
ewdly built, direct-to-consumer e-commerce
accessories. In a lucrative category with 85
BaubleBar’s revenue now comes through its
mes through retailers like Bloomingdale’s,
et, for which it produces private-label jewelry.
want to disrupt Luxottica,” says CEO Jain.
JEAN BROWNHILL SWEETEN
NEW YORK CI TY • DESIGN
Somewhere between Angie’s List and Houzz is Sweeten, which takes direct
aim at the universally infuriating process of fnding a great contractor. “I’m in
this industry and I realized if it’s hard for me to fnd someone, it must be hard
for people not in the industry,” says Brownhill, who, as an architecture fellow at
Harvard Graduate School of Design, launched the company six years ago. The
web-based service—currently in New York City and Philadelphia, with plans to
expand to eight more cities over the next two years—pairs home renovators with
vetted general contractors, and then tracks each project’s progress.