Fertitta How long have you been working on this, Megan?
Eddings I started developing the fabric
about three years ago. I didn’t officially
launch until recently, because it took a
long time. I actually invented the fabric.
My background is in chemistry, and
I was tired of throwing away my husband’s stinky workout clothes. It was
driving me nuts.
Fertitta Y’all ever think about throwing
his clothes in the washing machine?
Eddings That’s what was driving me
nuts. You can wash that kind of dry-fit,
polyester-type material, but the moment
he started sweating in it again, the shirt
became—I coined this term—activated.
Fertitta How can I help?
Eddings A lot of times, people say
wholesaling might not be the best way
to go, because if my white T-shirt is
sitting there and it’s $70, and a Hanes
white T-shirt is also sitting there and it’s
$20, it’s going to be tough for someone
to spend that $70 until they have familiarity with the brand. But I believe the
way to get the brand out there would be
through wholesale. What do you think?
Fertitta You have a unique product,
but I don’t think you’re going to be
able to sell it to a big retailer at this
point. I don’t think you could even
scale up to produce enough. What you
want to do is find some little boutique
stores around town that could carry
your product. Do you have a huge
label that explains what it is?
Eddings No, and, actually, I saw that in
one of your Billion Dollar Buyer episodes.
I have a hang tag that briefly describes
just the proprietary anti-stink fabric, and
says “Made in USA” and “ethical,” but I
definitely could expand the hang tags,
Fertitta I would do something that’s
real Millennial-looking, with unique
fonts—everything that would attract
attention. I like the name No-Stink
Athletic Wear. It’s a catchy name.
Eddings I’m tooling with something like
Anti-Stink. Or, actually, a friend who’s
in marketing said “Sweat, Don’t Smell”
Fertitta That’s too long. I like No-Stink.
Remember, what is Google? What is
Yahoo? What is Alphabet? You’ve got to
have catchy phrases today, and I think
No-Stink works. Explain what it is and
use an organic-looking tag that hangs
off the shirt.
Eddings Perfect. Absolutely. I love the
No-Stink. I read this quote—it’s funny
how quotes stick with you—about a
month ago that said, “If you confuse,
Fertitta One hundred percent.
Megan Eddings moved to Houston to work in medical-equipment sales, but
a household issue prompted a rethink. When her husband’s persistently malodorous workout gear began to annoy her, she hatched the idea of creating a smell-repelling fabric. A chemist by training, Eddings turned her obsession into Accel
Lifestyle, which makes “stink-proof” activewear. She discussed her startup with
her mentor, Tilman Fertitta, whose TV show, Billion Dollar Buyer, has helped
startups make a deal with one of his companies. Her fabric could be used in chefs’
outfits—and Fertitta has more than 500 restaurants. —As told to B.S.
She started a company out of her house (“warehouse,
shipping, and receiving”) and now wants to get her
unique activewear line into the big retailers.