Illustration by RICHARD MIA
ANATOM Y OF AN ASSESSMENT
TOYING WITH THE IDEA
OF BECOMING A B CORP?
WHAT YOU CAN EXPECT
CALCULATE YOUR BASELINE
To get certifed, your business has to earn
at least 80 points out of a possible 200,
spread across fve stakeholder areas: workers, governance, community, environment,
and customers. The B Impact self-assess-ment takes several hours—unless the questions make you want to implement
immediate changes. “It took me three
months to hit Submit, because I kept stopping—‘Oh, I should create an employee incentive program and a formal handbook,’ and
‘Oh, I should look at my vendors to see which
are giving back to their communities,’ ” says
LimeRed Studio’s Emily Lonigro Boylan.
PREPARE FOR TOUGH QUESTIONS
If you meet initial eligibility requirements,
B Lab conducts an assessment call and asks
you to upload supporting documentation.
During the review, you’ll also have a chance to
go over any confusing or difcult questions.
“They’re asking hard questions and asking for
proof. But if you get certifed, it actually means
something,” says Heath Shackleford, founder
of the marketing agency Good Must Grow.
After the review, you may be asked to submit
even more documentation—particularly
around how your business model creates social
impact. B Lab may scour the web for any skeletons in the closet—looking at public records,
news sources, and social media. You may also
be asked to confdentially disclose any sensitive info, like fnes from the past. Each year, 10
percent of companies are selected randomly
for an (even more) in-depth review.
CHANGE THE CHARTER
Certifcation—which can cost from $500 to
$50,000 a year, according to author Abi
Barnes—requires your company’s governing
documents to refect your new purpose.
SET A TIMER
Congrats on being B Corp certifed! Now mark
your calendar for two years out, because
you’ll have to go through the process biennially
to stay certifed.
The number of
B Corps that are now
publicly traded frms,
Education and Etsy.
SOURCE: B LAB
Billionaire Jef Skoll’s
B Corp-certifed Capricorn
Investment Group invested
$150 million in impact-oriented
startups this year.
The greater likelihood a B Corp–
certifed company had survived
the Great Recession as com-
pared with other businesses
SOURCE: B LAB