Illustration by ANDREW ARCHER
research a small
before visiting it or
thing from it.
will stop engaging with
a website if they fnd
• 51. 3 percent of worldwide users
access the web via
FINDING YOUR NEXT
SCAN YOUR FAVORITES
Have no idea how to fnd a developer?
“Find a site that you really like,” says
Melanie Spring of Branded Confdence,
“and scroll to the bottom to see who
did it.” It’s easier and a better bet than
trolling online job boards.
ASK—THEN VERIF Y
Once you’ve amassed some potential
candidates, either freelancers or
agencies, let them take the wheel. “Say,
‘Here’s what I want to do. What do you
recommend?’ ” says Brent Lightner
of Taoti Creative. But then look at other
sites they’ve created with the content
management system they recommend
for your business. “Make sure the agency
you hire has experience in the platform
that it’ll be using,” says Lightner.
CHECK COMPATIBILIT Y
Find out what plug-ins are compatible
with the platform they’re suggesting.
For example, “How easy is it to use
with a Shopify add-on?” asks Spring.
Open Table allows restaurants to
process online reservations without
building a proprietary system, and many
health and wellness businesses use
Mindbody to manage class schedules
and sell sessions.
CONSIDER CON TINGENCIES
Then, assess your ability or someone
else’s to update the website if the
developer is unreachable. “Ask them,
‘What’s the ability for someone else to
work on it if you get hit by a car?’ ” says
Spring. “ ‘Are you documenting it? What
training do I need to update the site,
and can you document that also?’ ”
Rubin made sure that he could update
his restaurant’s site at 11 p.m. on a
Saturday without having to call his
developer. “We’re able to control it fully,”
he says. ”It’s our website.”
Sources: Adobe, Blue Corona, KoMarketing, StatCounter