James Ledbetter firstname.lastname@example.org
The star judges
who chose this year’s Rising Stars honorees (from
top): Gates, Dubin, Mohajer, Behrens
Wu, and Sharkey.
How to Change the World
to overhaul wasteful industries—from
fish feed to fertilizer—and dramatically cut
down on carbon emissions.
Our cover story, which begins on page
30, documents bold changes on tap for
one of the great restaurant success stories
of the 21st century. Sweetgreen was
launched more than a decade ago by three
Georgetown grads. It has grown to 90
locations and posts impressive profit
margins, all while emphasizing food that
is healthy and sustainable. But, as editor-at-large Burt Helm writes, these founders
are hardly standing still. Through their
story, Helm raises the question tugging
at many businesses: Should we too become
a tech company?
This issue also highlights entrepreneurs
from Inc.’s annual list of Rising Stars: 30
founders under the age of 30 who we
think will make it big. We especially want
to thank our expert panel of judges who
helped select this talented crew: Michael
Dubin, co-founder and CEO of Dollar Shave
Club; Melinda Gates, co-chair of the Bill
& Melinda Gates Foundation and investor
at Pivotal Ventures; Pooneh Mohajer,
co-founder and CEO of global lifestyle
brand Tokidoki; Tina Sharkey, co-founder
and CEO of Brandless; and Laura Behrens
Wu, co-founder and CEO of Shippo, an
enterprise shipping platform, who herself
was named an Inc. Rising Star in 2017.
For the complete list of Rising Stars, visit
inc.com/rising-stars-2019. Then sit back
and watch the world change.
he idea that
entrepreneurs can change the world is
central to Inc.’s mission, but the sentiment
can be overstated. Witness how early epi-
sodes of HBO’s Silicon Valley lampooned
the bloated pledges of certain tech founders:
“Making the world a better place, through
minimal message-oriented transport layers.”
At Inc., we don’t dismiss good business
ideas, even if they don’t lend themselves to
snappy slogans. And yet it’s inspiring to see
companies swing for the fences. Our May
issue focuses on businesses that are tackling
big, complex issues that a;ect everyone.
Executive director of editorial Jon Fine
identified four key areas in need of innovation: climate change; community; food
and drink; and health. He and his team then
found the companies—some big, most
small—that are pushing fresh approaches
and creating the industries of the future.
The findings are momentous. The
“synbio” firms profiled by San Francisco
bureau chief Je; Bercovici, starting on page
52, are truly poised to change the world.
They are using revolutionary technology