Salt of the Earth After Ben Jacobsen’s tech startup went belly-up, he hatched Jacobsen Salt— and a flaky sea salt that’s adored by the hottest chefs.
BY HANNAH WALLACE
68CONTENTS ; FEATURES 24 Rising Stars Meet the most inspiring 20-something founders in the U.S.; 53
Taking a company public
invites distraction and attention.;Meet four
founders—Inc.’s Public Heroes—who used IPOs to stay true to their
BY KATE ROCKWOOD
AND ZOË HENRY
Inside the Direct-to-Consumer
The Wharton School is
fueling a new generation of Warby Parkers looking to rehab virtually every
consumer product, from toothbrushes to couches.
What could go wrong?
BY TOM FOSTER
Ben Jacobsen (left)
Paul Self and
at the Jacobsen
Salt facility on the