May is the month
for Inc.’s annual
GrowCo conference, held this year in
New Orleans. Come learn key insights
about growing your business from a
distinguished roster of entrepreneurs,
including Daymond John, Boxed co-founder Chieh Huang, and California
Baby founder Jessica Iclisoy (above).
There’s still time to get tickets,
discomfort of pumping breast milk.
Sometimes creativity comes not in
the form of a new product but in a new
method of delivering it. In “The Race
to Reinvent Everything” (page 84), Inc.
editor-at-large Tom Foster takes a very
detailed look at companies that sell
everyday products—eyeglasses, razors—
directly to consumers, a trend that in a
few short years has upended retail in
several industries. That, too, is a creative
endeavor—even if, as Foster notes, this
powerful new model is no guarantor of
That sobering insight is a reminder
that there will always be a tension
between creation and profit. But it’s
a challenge that Inc. readers face every
day. Here’s to your mission, and your
determination to experiment, assess,
and get it right. And to our mission: to
celebrate all you create, and help you
every step of the way.
think first that the
businesses are lauded as job creators. Or,
perhaps, of the Austrian-born economist
Joseph Schumpeter’s enduring description
of capitalism as “creative destruction.”
What’s too often overlooked is that so
many businesses are themselves creative.
Creativity isn’t restricted to an obvious
artistic field, like film or dance. Lots of
companies not only make something out
of nothing; they also structure reality
in a way that few if any have seen before.
Take, for example, Adelle Archer
of Eterneva, whom you’ll meet as part of
our Rising Stars cover package (page 24).
Moved by the premature death of a mentor,
Archer found a way to transform the ashes
of a deceased loved one or pet into jewelry,
a physical, daily way to keep the departed
with us. That product may not be to
everyone’s taste, but as a creative act it can
stand with a great song or painting.
There’s a lot of equally impressive
ingenuity elsewhere in this issue. Consider
Intuition Robotics’ ElliQ (page 42), a robot
created to reduce the isolation experienced
by too much of our elderly population.
And the Naya pump (page 64), which is
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