40 ; INC. ; MAY 2018 ; ; ; AS TOLD TO SHEILA MARIKAR ; PHOTOGRAPH BY BRAD TORCHIA
Partners These guys launched Revolve, an online apparel retailer, in 2003. In ’ 18, they expect
$1 billion in sales. How do they do ıt?
Revolve has 800 employees, sells more than 500 clothing
brands, and manufactures 15 others—including Chrissy Teigen’s.
He is Revolve’s
and its three-time
Mente and Karanikolas founded
He majored in
Revolve with $50,000, and didn’t take any outside funding until 2012.
Our influencer marketing involves amazing trips.
We’ve done events in the Hamptons three summers
in a row. I’ve been there every single weekend. Mike
finally made it out last year. For one day.
I convinced him to spend the night.
Michael enjoys that. He’s good at it, better
than I am. I also have to juggle family life.
Like naming a new brand.
It’s my zone, but I always get
his perspective. We recently
launched H:ours. We debated:
Is this name confusing or cute?
There was, actually, a
legal and IP question.
The name thing, though, was confusing.
We realized we had to pick one and stick to
it. So I’m always Mike. He’s always Michael.
How do we approach conflict? Very intellectually.
Anytime he presents something to me, I want
to analyze it from all areas. Not to be a jerk,
but because it’s how I think.
Now Michael and I are in the same room only 10 or 15 percent
of the time. We have areas that we either manage ourselves or
manage others handling them. Mine are back-end operations,
logistics, anything tech related, anything heavily analytical.
Anything that’s marketing, brands, fashion, Michael will take. If
there’s a lot going on in one area, we’ll put our heads together.
We lived together from 2000 to 2006. Michael took the
merchandising and marketplace side. I navigated to more
technical work—finance, logistics. I built our shopping cart.
I designed the interface and menus. Back
then, my girlfriend had a roommate. The four
of us went out, and he ended up marrying
her—the roommate! Not my girlfriend.