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DEMAND BY ROBB MANDELBAUM
IT DID NOT TAKE LONG for the daily rhythms of prosperity to
establish themselves at Hungry Ghost Coffee Bar and Café,
a recent arrival in a gentrifying Brooklyn neighborhood.
The café bustles, and makes its money, in the morning, when
commuters line up for a handcrafted caffeine charge on their
way to the subway. Around 10: 30, the freelancers arrive and
park themselves on stools at the bar along the wall, beneath
a row of large mirrors, and open their MacBooks. It resembles
a very elegant workstation, with a jazz soundtrack.
“When I was looking for the place, my idea wasn’t to do
this,” owner Murat Uyaroglu says as we survey the space
from a pair of $1,300, riveted steel, round-back chairs.
Such costs were intimidating: “It adds up,” he tells me. “But
it paid off. People talk about it.” And they come back. Hungry
Ghost, he says, became profitable in its second month.
But by 4 o’clock, the freelancers pack up their things and
MONEY VISION 2020
PHOTOGRAPH BY VICTOR PRADO