How did you start
I tried to bang out about 100
pushups in sets of 20 and 25.
I packed my clothes for
tomorrow’s [photo] shoot.
My daughter came in around
9, and I played with her for a
little while. I did my goals—I
read my list of goals every
morning. I meditated while
doing my goals at the same
time. Then I probably ate
something like granola, a
smoothie, and a green drink.
Sent out as many emails as I
could before I even looked at
the incoming ones. Two or
three calls, and then headed
to the o;ce.
So what’s on your list
of goals right now?
My goals are always the same.
So it’s 10 goals I read every
morning and every night. Seven
of them expire in six months
and the others expire in five
years, 10 years, and 20 years.
They are [based on] faith, family, business, health, and career.
How do you go about
achieving those goals?
By reading them. Goal setting
is a very specific thing. It’s not
“I want to lose weight.” It’s “I
will drink 10 glasses of water
per day. I will not eat fried
foods or red meat. I will walk
over 10,000 steps per day, do
cardio in the morning, and
weightlift at night.” In return
for that, I will lose two pounds
per week to get down to my
goal weight of 170. And this
will allow me to be healthier
and to remain in my daughters’
lives for a longer period of
time. Then you have to visualize yourself walking your
daughter down the aisle or
being a grandfather. So every
one of the goals has the action
on what I am going to take to
do it, has the time period that
I’m going to take to accomplish
Don’t tell Daymond John there isn’t enough time in the day to get everything done. He might just tell you off.
After all, the father of three is running three businesses he’s
launched—the urban clothing brand Fubu, where he’s been CEO
since 1992, brand management agency the Shark Group, and the
newly opened co-working space Blueprint + co. And as one of
Shark Tank’s original judges, he’s nearing his 10th anniversary on
ABC’s smash show. He has plenty of bite left, too—just ask the
co-stars he heckles to distract them from negotiating deals.
The entrepreneur and investor prefers to measure his days
by what he doesn’t do, thus ensuring there is “time enough” for
what he aims to accomplish. Setting goals and achieving them in
a timely fashion is a prominent theme in Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful
and Rewarding Life. John’s fourth book, Rise and Grind explores
the daily routines of successful self-starters—including Shark
Tank contestant Kristina Guerrero, founder of TurboPup, television mogul Nely Galán, Al and Brittani Baker, co-inventors of
Bubba’s-Q Boneless Ribs, and entrepreneur and extreme athlete
Kyle Maynard, who was born with incomplete limbs, yet still
climbed Mount Kilimanjaro.
John explores how they all reached the top of their fields.
(Hint: These are not linear paths.) He also outlines his own
practices for productivity and explains how he used the obstacles in his life to fuel his success.
In an exclusive interview with Inc., John speaks of his daily
rituals, the healthy level of paranoia every entrepreneur should
have, and why his Monopoly game is especially vicious.