What makes your
technology so disruptive?
Donor Egg Bank USA was
the frst fertility practice
to send vitrifed eggs to
other clinics successfully.
After that, a number of other
companies joined the market.
There are about four egg
banks that dominate the
space; we have about a third
of the market.
Egg freezing has been
around a long time, but the
method of slow cooling did
not have a high success rate.
In 2009, doctors started
WHEN HEIDI HAYES AND her husband were trying to have a child, they spent thousands of dollars, in vain, on fertility clinics. Eventually they adopted, and later had twins thanks to an egg donor. But the arduous process led Hayes to a less expensive, more convenient idea. In 2010, she and reproductive endo
crinologist Michael Levy founded Donor Egg Bank USA, the frst company to
distribute vitrifed eggs to other fertility clinics. The company allows women
to vet donor profles and buy eggs online. After raising $1.25 million and
starting with 13 partner fertility practices, it has expanded to 50 practices,
capturing a third of the market. By 2016, Donor Egg Bank USA had sent more
than 3,200 sets of eggs to women who have given birth to some 1,500
children. The frm reached $17 million in annual revenue before being
acquired by California Cryobank, one of the world’s largest sperm banks,
in a multimilliondollar deal in December. —WILL YAKO WICZ
How an Entrepreneur’s Infertility Gave Birth
to a Business, 1,500 Babies, and an Acquisition
Heidi Hayes, cofounder of Donor Egg Bank USA,
transformed a new technology into a new company
MOTHER OF INVENTION
Heidi Hayes turned her o wn
difculties into a business
that helps both egg donors
and would-be moms.
Photographs by YE RIN MOK
76 - INC. - MARCH 2017