The platforms have been brutal to startups. But there’s a simpler fix.
DON’T BREAK UP
This spring, Amazon did
something very un-Amazonish.
Across many popular product
categories, from batteries to baby
food, the retail behemoth quietly
discontinued aggressive promotions
for its private-label brands, which
compete with—and in truth are often
near-clones of—independent merchants’ products. It was an uncharacteristic retreat for a company that
generally loves nothing more than
using every weapon in its substantial
arsenal to annihilate its rivals.
Call it the Elizabeth Warren e;ect.
Amid growing public wariness of the
The insects—and founders—
behind one of the hottest
new snacks on the shelf.