How the founder
of Austin-based Senseye became an
unlikely poster child
for startups that work
with the military.
BY TOM FOSTER
10 Editor’s Letter
Culture eats strategy
Big tech is a problem for small
businesses—the solution may be simpler
than you think. Plus: Entrepreneurial
heroes and villains and the Jargonator.
; 16 In Season
You never forget your first insect.
; 18 The Destination
An insider’s guide to our favorite underdog city: Detroit.
; 20 Discuss
How much can you depend on freelancers?
; 22 The Evolution of Athleisure
Those moisture-wicking garments have been around a lot longer than you’d imagine.
; 24 Private Titans
How Skullcandy shook up the headphone market.
42 Thomas Goetz
What to expect when the startup
phase is over.
44 Tip Sheet
Don’t let your data get weighed
down by the wrong cloud service.
46 Financial Fitness
You’ve earned your wings—here’s how
to get started as an angel investor.
48 Founders Project
Jaime Schmidt of Schmidt’s Naturals
mentors the new kid on the block.
54 Jeanine Skowronski
How to find the right real estate
for your business.
56 Inc. 5000 Insights
How much do your employees
need to know about your financials?
The three founders of AYR have to
manage an apparel business—and
64 Amy Webb
It’s time to have a chat about Alexa.
66 Exit Interview
Kathleen King sold Tate’s Bake
Shop and retired in 2018—right
100 Norm Brodsky
Climbing out of debt takes the
112 Inc. Life
To expand her business, Supergoop’s
Holly Thaggard uses every tool at her
disposal—including her harp.
28CONTENTS j JUNE 2019
; SENSE. EYE.
Senseye’s technology can
tell when people are lying by
studying their irises.