MILLEXZIAL • noun
According to Deloitte, “the mobile
consumption behaviors of
Generation X (ages 35–51) now
closely mirror those of Generation Z
(ages 14–20) and millennials (ages
21–34). We are calling this
combined group … the MilleXZials.”
I really wish they WOuLd’N T.
DENSIFICATION • noun
As in: Qatar Airways has “densifed”
double as consent forms.
LE2-2-1 • noun
The French term for a family-friendly
Source: @laurenzcollins citing L’Obs
work-life balance: “Two nights where
Mom gets home at 7: 30, t wo others
where it’s Dad, and one for the
nanny.” And they invented
croissants. What a country!
PAWTERNITY LEAVE • noun
Source: Business Insider
According to Petplan, 5 percent of
pet owners have been offered paid
leave from their jobs to adjust to
*Gets dog* … *Emails editor*
Swatting the buzzwords
of business since 2014.
BY BEN SCHOTT
POPPING THE QUESTION.
AND A FLASHBULB
James Ambler had been a paparazzo for years, but when he
proposed to his wife-to-be, he didn’t snap any photos. This upset
her family. It also gave him the idea for his New York City–based
Paparazzi Proposals, which combines his skill at stealth with the
growing demand to document and share, well, everything. “It’s
the devil I know,” sighs Ambler.
For $495, a customer can consult on proposal plans, and
receive 80 to 125 photos three days after the event. Roses and
musicians are extra, as are fancier approaches, like horse-and-
carriage rides in New York City and private helicopter tours over
Los Angeles. Revenue is in the six fgures, Ambler says, and has
grown 2,900 percent since the business launched in 2013.
It’s wedding season now, but Ambler’s also busy in March, when
bonuses hit and big-city bookings surge; in winter, when north-
erners descend upon warm-weather locales for getaways; and
between Thanksgiving and New Year’s Day, the peak season.
And, since you asked: As of presstime, no paparazzo’d askee has
turned a suitor down. “We’ve never had ‘I can’t. I’ve been sleeping
with your brother or sister,’ ” Ambler says. Though there has been
one repeat customer—his frst engagement went south. �EMILY CANAL
A failed marriage proposal leaves wounds—and an orphaned rock.
Jewelry-auction startup Worthy estimates that 3 to 4 percent of the
engagement rings on its site come from men’s failed proposals.
CAUGHT ON CAMERA
We think he said yes.