ADVANTAGE b IOVACCHINI Launch is totally Team Agarwal. But researchers at the University of
Michigan’s Ross School of Business found that employees in co-working spaces report a higher level
of thriving than those working in traditional offces. The researchers also cite an enhanced sense of
community—and say that co-working spaces may even encourage distinct organizational identities.
Should a Business Start in
a Co-Working Space?
Consider the now-ubiquitous co-working space, where freelancers and
founders rub elbows. Such spots, of course, promise fexible leases and
ready-made culture—and many distractions. A co-working space
co-founder and a founder whose company started at a co-working
space—but eventually fed—discuss the pros and cons. —CATHERINE PERLOFF
a ETHAN AGARWAL
Founder and CEO of New York City–
based ftness app-maker Aaptiv
NICK IOVACCHINI b
Co-founder of KettleSpace, which
turns off-hours NYC restaurants and
other venues into co-working spaces
to grow your
OUR FAVE SEASONAL BIZ of ’ 19? The Peach Truck, which expects to notch
eight fgures selling peak-favor Georgia peaches to folks far from the, uh,
Goober State. “A logistical nightmare,” says co-founder Stephen Rose. “But
we felt, if people taste what a peach should taste like, they won’t go back.”
Swatting the buzzwords
of business since 2014.
BY BEN SCHOTT
Young people tricked into opening
bank accounts “to help launder
ill-gotten gains of cybercriminals.”
Sounds terrible—but do I still get my
Source: CPO Magazine
CRYP TO WINTER •noun
The “bearish run” in crypto that
has seen many currencies “suffer
an 80 to 90 percent decline from
their all-time high.” I think the word
they really want is gravity.
Tech-savvy cooks who seek kitchen
appliances with built-in recipe, meal
delivery, and larder-replenishment
apps. As long as my microwave still
has a popcorn button, we’re good.
Source: Digital Trends
A PLUS •acronym
Rejoice! A new investing acronym!
It encompasses Airbnb, Pinterest,
Lyft, Uber, Slack, Stripe, and Square.
So, really A PLUSSS—but
In our co-working space, the
guy next to us was a jeweler,
and there was a small PR frm
and the local offce of an
industrial company. The
people around us were not
startup people, so the
culture wasn’t that.
I can’t tell you how many
times you’ll be kicked out of
a conference room because
there’s something wrong
with the booking process
or the phone booth,
or something is broken.
You can easily hear what
everyone is saying and what
they’re talking about. They can
hear what you’re saying and
talking about. Confdentiality
is nearly impossible. You’re
much more productive when
you’re working only with
people on your team.
I would not want someone to
walk up to me cold in a shared
offce and say, “Hey, let’s
work together.” That we’re
on the same foor is irrelevant
to whether we should
A good co-working space
has a community feel and
a pulse. Creating culture
in your own business is
a challenge—a big investment
of time and energy. Having
support and guidance can
be a real asset.
We’ve found people are
productive in different
environments. In a co-working
environment, you can have
centralized meeting locations,
and then people can fnd their
own nooks and crannies. That
variety is really important.
Today’s world of remote work can
be isolating. The energy that’s
in our environments helps prop
people up. It’s helpful to have
people around you who either
are going through something
similar or can offer different
perspectives in your tough spots.
You may not have avenues
to grow your network.
A co-working space then
provides the best opportunity
to make professional