CAPI TALISM • noun
“Will the brazen new methods of social
engineering and behavior modification
threaten individual autonomy and demo-
cratic rights? Or will the promise of the
digital age be one of individual empower-
ment and democratization?” In other
words: Orwell that ends well?
Source: Publisher’s promo for Shoshana Zuboff’s
TheAge of Surveillance Capitalism
VAMPIRE APPS • noun
They suck out your personal data.
Is this why I smear my iPhone
with garlic? Er, yeah.
Source: Daily Mail
STRATEGY • noun
Ninety percent of the members of the
Information Technology Industry Council
have a “presidential Twitter strategy” to
prepare for a Trump tweet. Without one,
what will do you when your CIO is mocked
as “CHIEF IDIOT OFFICER” or your CFO is
blasted as “POCKE T PROTECTOR PAM”?
Source: The New York Times
TRAVELERS • noun
Corporate travelers “are almost like
astronauts sent off into the void having
little contact with mission control, ...
armed to the hilt with tech including
check-in numbers, q-codes, electronic
receipts and verifiers.” Oy! Open the pod
bay doors and blast these drones into
space. Source: Buying Business Travel
Swatting the buzzwords of business since 2014.
BY BEN SCHOTT
CHIEH HUANG, founder and CEO of Boxed
Summertime, and the Business of Shark Repellent Is Easy
Nathan Garrison was a teenager growing up in Charleston, South
Carolina, when a friend told him about the time a shark ripped
said friend from a surfboard and dragged him underwater. The
pal survived, but Garrison was scarred. So, in 2015, he and his
father invented Sharkbanz—wrist and ankle bands and leashes
that connect surfers to their boards with Velcro straps, which
contain magnets that create an electromagnetic field that repels
sharks. It makes sharks feel the way humans do when a bright
light shines in their eyes, Garrison says. “It’s a defense,” he adds.
“Before, you were relying on luck.” Last year, Sharkbanz took in
almost $970,000, way up from 2015’s $617,000. Also eating into
the sector: Australia’s Smart Marine Systems, which makes two
antishark wetsuits. One, striped with navy and white, is meant to
look unpalatable to sharks, unlike black wetsuits, which make
humans resemble those predators’ favorite snack: seals. For
surfers in summer, unappetizing is the new black. ; EMILY CANAL
“Most of Napster was written stoned. I’m just going
to be honest about that.” —JORDAN RITTER, Napster co-founder,
in Adam Fisher’s forthcoming oral history of Silicon Valley, Valley of Genius
SEEN AND HEARD ON INC.COM
“If I have a day when everything goes well, I feel like I’m in the Matrix and someone has changed something on me.”