Using supermodels as the face of good health
never sat well with Lincoln, a longtime exec at 24
Hour Fitness. Growing up in Eugene, Oregon, she
was raised by her single mom in an all-female
collective, so women supporting women felt like
a much more authentic pitch. That insight led to
Barre3, a boutique ftness studio she founded in
2008, after she and her husband invested their
entire $250,000 savings into what is now a
multimillion-dollar national chain with more than
130 franchises. Last year, the always-mindful
Lincoln even paused expansion to focus on
creating more “conscious growth.” “I unapologetically lead with love,” she says. “It feels good, and if
it didn’t, why even do this?” —M.C.
Because even the cannabis industry needs
She turned the neighborhood into a billion-dollar business.
She’s still a force for all women—and her Detroit
hometown—after two decades in a notoriously
UNSUN COSME TICS
Because people of color need sunscreen
too (and she’s Frank Ocean’s mom).
Because she found how to detect the almost-undetectable: ovarian cancer.
Tucker became a computer programmer in the
1980s, just as women started dropping out of the
industry. She overcame sexism, harassment,
business betrayals, and product failures to bootstrap her enterprise accounting software company. In 2016, she led a successful IPO, joining
the tiny number of female tech founders to crack
the public markets. In 2017, revenue was up 44
percent from the prior year, and the company’s
shares have steadily climbed since—giving Tucker
oversight of a business that’s added roughly
$1 billion to its market cap in the past year, bringing it to $2.7 billion by late summer. —M.A.
The force behind Serena & Lily rethinks cause-based retail.
Because biopharma needs A.I. too.
The trained pastry chef turned entrepreneur and
reality-TV star has used grit, ingenuity, and some
Momofuku juju to turn her Crack Pie and Cereal-Milk ice cream creations into a proftable bakery
chain with a cult following. Tosi launched Milk Bar
in 2008, while working at David Chang’s empire,
and last year lined up funding to help juice
expansion of products, operations, and locations,
of which there will soon be 16. “I just try to appreciate the pure joy of crazy stuff that people are
dreaming up,” says Tosi of tech innovations, “and
then fgure out how to make it into reality.” —M.A.
g Nancy Twine
BRIOGEO HAIR CARE
As a 27-year-old vice president at Goldman
Sachs, Twine didn’t feel like life could get much
better. That was until her mother died suddenly in
2010, and the fnance career she’d built fzzled
into memories of sourcing butters, salts, and
waxes from her childhood home on Long Island,
cooking up natural hair and skin remedies. Now
the top-selling hair care brand at Sephora,
Briogeo’s toxin-free line of products for women of
all hair types and textures is resonating with black
women and the general clean-ingredient-seeking
crowd. “In the beginning, I was writing the company a lot of loans from my personal account,”
says Twine. “I haven’t done that in a year.” —J.M.
Kristi Knoblich Palmer
She’s made edibles taste like a high-end dessert.
An Air Force brat whose parents met when her
dad was posted in her mom’s native Philippines,
Fitzgerald was the frst in her family to go to
college—followed by the Peace Corps, the World
Bank, law school, and McKinsey, where she found
herself consulting for struggling insurance giants
during the fnancial crisis. After a few years, she
and a colleague took a leave of absence to build
a platform that could replace aging insurance
a Natalya Bailey
Four years in, Bailey’s company is
fnally ready to take off. Literally:
Accion Systems, which makes tiny
ion propulsion engines for satellites,
is awaiting the frst launches of its
technology. Starting next month,
customers including the Irvine, Cali-
fornia, public high school STEM
program and an undisclosed com-
mercial partner are scheduled to
hurtle Accion-powered satellites into
space. It’s a huge milestone for the
MIT-trained aerospace engineer who
co-founded the company with class-
mate Louis Perna and has raised at
least $10.5 million in venture capital
so far, along with booking $7 million
in Department of Defense contracts.