S TATE OF WOMEN AND ENTREPRENEURSHIP
“I’m ready to burn it down, if women
and people of color continue to have
their rights curtailed.” These founders
are politically energized—some are
even contemplating running for
offce: “If women are not represented
in our government, our needs will
never be heard,” one founder writes.
... and they’re ready to show up at the ballot
box in November:
“I became a citizen so I could
specifcally vote as opposed to
just being on a green card,”
writes Sarah Dusek, a native of England who became
a citizen last year, and is co-founder and CEO of
glamping-tent startup Under Canvas.
30% of respondents said they expect the economy
to be “worse” over the next 12 months. That’s more
pessimistic than the CEOs responding to the Inc.
5000 survey, which is largely male; only 10% expect
the economy to worsen this year.
“I am now a committee person in Philadelphia,”
writes Felicite Moorman, co-founder and CEO of
software startup Stratis. She was elected to that local
role in May. “Baby steps.”
22% of respondents say they have considered running for offce, and one respondent already has:
79% of women surveyed have a somewhat to
strongly unfavorable opinion of Trump, versus
54% of Americans in late August, according to Gallup.
Trump was never popular in this crowd (62% of these
women self-identify as Democrats), but he’s losing
support even from his 2016 voters. Only 15 women
founders say they would vote for Trump in 2020.
84% of women founders say they won’t vote for
Trump in 2020 ...
... versus 61% from the Inc. 5000 survey.
say they’re more
politically active since
the 2016 elections.
They cite donations,
marching in protests,
and calling/communi-cating with local
What would be a dream gig for most was less
than thrilling for Errett. The former CEO had
nabbed a general partner position at Howard
Schultz’s investment frm, Maveron, but “I got
up every day thinking about how the CEOs I
funded were having all the fun,” says Errett. So,
in 2013, she decided to go big with Madison
Reed, her direct-to-consumer startup that’s
attempting to upend the $18 billion hair care
industry with cleaner, customizable, at-home
dye kits. The brand is now following in the
footsteps of Drybar, with its own Color Bars
in New York City and San Francisco—and
$70 million in funding from investors including
See page 72.
Electric cars and energy-effcient power grids
need better batteries—and the Swedish-born
serial entrepreneur and PhD has spent her
career inventing them. She has founded two
battery startups: Boston-Power, which makes
lithium-ion batteries; and, in 2012, Cadenza
Innovation, which is focused on creating better
and more energy-effcient packaging for
battery power cells. Her new company has
raised over $10 million from angel investors,
and lined up $6 million in grants from the U.S.
Department of Energy and three states. This
year, New York’s state government agreed to
use Cadenza technology to test a clean-energy
project: “The energy problem is a global
problem—but we’re not approaching it as a
global problem,” says Lampe-Onnerud. “It
becomes a local opportunity.” —M.A.
g Koel Thomae
On a trip back home to Australia, Thomae
discovered a velvety, tart, honey-infused
yogurt. A series of events—a three-hour lunch
with the family that owned the yogurt recipe,
a modest windfall from working at beverage
startup Izze (which sold to Pepsi), fnding a
dairy farmer in her adopted town of Boulder,
Colorado—led to the launch of Noosa in 2010.
Now, with $220 million in revenue and private
equity backing, Noosa’s a contender in the
high-stakes yogurt wars. —K. W.