“Approach it as
a labor of love,
Tina Roth Eisenberg b
CREATIVEMORNINGS, TATTLY, TEUXDEUX,
Don’t complain—create. That’s the
philosophy of the Swiss-born designer
who has made a career out of turning
side-projects into businesses. In 2008,
disillusioned by big, expensive industry
conferences, she launched Creative-
Mornings, a monthly speaker series
that has grown to 188 cities around the
world. A slew of fussy to-do apps led
Roth Eisenberg in 2009 to build Teux-
deux, a more bare-bones, intuitive
option. Aesthetic dismay with the tem-
porary tattoos her daughter brought
home in a goodie bag prompted her, in
2011, to create Tattly, now a thriving
brand of artist-rendered temporary tats
for kids and adults. Then earlier this
year, she launched her most ambitious
venture yet: CreativeGuild, a “LinkedIn
for creative people.” More than
300,000 creatives, ranging from illus-
trators to Dropbox product designers,
signed on, along with 440 companies.
“When people ask me how I come up
with startup ideas, I tell them, ‘Don’t
think of it as a fnancial endeavor,
approach it as a labor of love,’ ” says
Roth Eisenberg, “because when
you’re worrying about money, people
can feel it.” —K.R.
nesses, applying the same attitude she applies
to all her endeavors: “Let’s put women at the
top and see what happens,” she says. “Hon-
estly: It works better.” —C.L.C.
Turning Chinese takeout into a $3 billion
Because retail needs something to be
THE PLAYERS’ TRIBUNE
See page 68.
Because self-driving cars need a brain.
She invented Meat Camp for women.
62 ● INC. ● OCTOBER 2018 ● ● ● PHOTOGRAPH BY JEN DESSINGER