Goldberg, the company’s 47-year-old CEO (and
Sheryl Sandberg’s husband), died unexpectedly
in 2015. For Tobaccowala, Goldberg’s death,
attributed to heart disease, wasn’t just a loss; it
was a wake-up call. So she started Gixo, an app
that lets users take live-streamed or on-demand
ftness classes via their smartphones, a populist
alternative to the wave of expensive boutique
ftness chains like SoulCycle. “Everyday Americans were getting left out of this health and
wellness boom,” says Tobaccowala, who previously co-founded Evite. —Jeff Bercovici
She stops at nothing to get kids discovering their
Because the Instagram generation needs its
own Estée Lauder.
CBD FOR LIFE
If someone’s going to build the next great
cannabidiol brand, it may as well be a serial
See page 78.
Seidman-Becker doesn’t lack for ambition: At
29, the investor left behind a job managing a
billion-dollar fund to start her own hedge fund.
By 37, she’d bought an airport security-screening
startup out of bankruptcy for $5.87 million. Now
Seidman-Becker plans to take the underlying
technology—an ability to identify people using
scans of their faces, irises, and fngerprints—and
use it to make her biometrics company the
global ID standard of the future. Clear’s subscribers can now move through fight security
with the touch of a fnger at more than 20 U.S.
airports, or scan their fngerprint at Seattle
Seahawks or Sounders games to buy beer or
food. If Seidman-Becker has her way, your
face—or your fnger, or your eyeball—will
eventually be the only ID you need. —Burt Helm
Because it’s time Duncan Hines got an upgrade.
She took the taboo out of plus size.
THE PARTICIPATION AGENCY
Because brands need to chat with the
consumers between the coasts.
Alicia Chong Rodriguez
Heart disease is the leading cause of death
worldwide—yet only one in three participants in
cardiovascular research trials is a woman. As a
result, Chong Rodriguez says, “the symptoms
women experience”—shortness of breath and
jaw pain—“typically aren’t the ones people watch
for.” That’s why the Costa Rican entrepreneur
designed a bra with built-in sensors that collect
f Mariam Nafcy
Serial entrepreneur Nafcy founded Minted in 2007, betting that the best way
to expose original designs from indie artists was through crowdsourcing. Little
did she realize that she’d spend a decade building a lust-worthy data engine.
Every week, Minted gets thousands of designs; to date, millions of consumers
have voted on them. “We use that data to predict what’s going to sell,” says
Nafcy, who founded her frst company, online beauty store Eve.com, in the late
1990s. Now retailers such as West Elm and Target are partnering with the on-
line design retailer to create an endless torrent of co-branded products based
on 250,000 licensable designs from the Minted archive. These new partner-
ships are so lucrative, says Nafcy, they’re now the fastest-growing part of her
already proftable business. “It’s changing the company radically, and in a few
years it will be 50 percent of our revenue.” —T.F.