e Star Cunningham
Aching from Crohn’s disease and chronic pain caused by the steel
rod lodged in her spine—inserted to correct childhood scoliosis—
Cunningham, then an IBM executive, wondered how she could
patch over the between-treatment holes in her insurance. “I got a
bottle of wine, sat on the couch with a friend, and talked about my
vision of managing health from a smartphone,” says Cunning-
ham. She imagined a preventative technology that could monitor
and predict shifts in an individual’s health, “just like Tesla knows
what’s going on with every vehicle.” Cunningham’s six-year-old,
Chicago-based tech company, which has raised $2.3 million in
funding, now offers cancer patients services including medication
management and video check-ins with doctors—all through their
phones. —Jemima McEvoy
co-working space aimed at empowering women entrepreneurs. Since
raising $4.75 million earlier this year,
the Riveter has expanded to Los
Angeles, with outposts planned in
Dallas and Denver. While some female-founded co-working spaces cater only
to women, 30 percent of Riveter
members are male. “If you want to
change the future of work for women,
you have to include all genders
in that conversation,” says Nelson.
Bias in hiring can be a thing of the past.
Because sustainably raised bison meat
can become a catalyst for big food.
Because—fnally—someone is making
bras that aren’t one-size-fts-all.
Casper mattresses. Allbirds shoes.
Goby toothbrushes. They say there’s a
Warby Parker of everything these days,
and the company you can thank for
creating the always-airy brand identi-ties of many of them is Red Antler, a
creative consultancy and marketing
agency co-founded in 2007 by Hey-ward, a veteran ad strategist. She’s so
central to this universe that, when Red
Antler—now an equity partner in 75
startups—begins working with a new
company, “we know there are up to
three companies launching at the
same time in the same space—and
we usually know because they’ve all
approached us,” she says —T.F.
g Sandra Oh Lin
Trained as a chemical engineer, Lin
had spent time in management at
PayPal and eBay by the time she had
her kids. When they were 3 and 5, her
friends were so intrigued by her craft
projects, she wondered: “Is this a
business?” Seven years later, Lin has
proved Kiwi Crates is one of the few
subscription-box models that works.
Inventive, high-quality science-and-engineering kits for kids—like a trebuchet that can launch a Ping-Pong ball
10 feet in the air—have led to high
retention, low customer-acquisition
costs, nearly $100 million in revenue,
and a business that’s been proftable
for more than two years.
What fun is redecorating a room if you
can’t simulate it?
Buses and trains can fnally talk to
As president and CTO of Survey-
Monkey, Tobaccowala was among the
many people devastated when Dave
“Investors don’t believe that
women of color in tech can build
IPO businesses, in part because
there are no examples,” writes
Ramona Ortega, founder of
personal fnance startup My
Money My Future. “If they don’t
see us succeeding, it is hard to
believe we can.”
2018 SURVE Y
S TATE OF WOMEN AND ENTREPRENEURSHIP
The Post-#Me Too
“Oh, honey, your numbers look great.
Who did them for you?” Yes, it really
is that bad; our respondents report
dismissive investors, groping
engineers, and “just other bros in
the industry being gross.”
That’s roughly the same level of harassment
reported by all women in a Washington Post/ABC
News poll, if slightly better than the 60% of women
who report some sort of unwanted sexual attention,
conduct, or comments in the workplace, according
to an EEOC study.
The worst harassers, according to our survey:
Investors and bankers ................................ 58%
Vendors or suppliers ................................... 50%
Employees or subordinates ......................... 27%
Writes Avani Patel, founder and CEO of the Ember
Lab, which advises consumer product startups:
in their capacity
62% of women seeking funding experienced bias during the fundraising process.
How do female founders handle harassment?
Almost none reported taking any formal action.
Instead, most chose to end their professional rela-
tionships with the harasser or to confde in peers.
PHOTOGRAPH BY ELIZABETH DE LA PIEDRA ● ● ● OCTOBER 2018 ● INC. ● 55
“There were times that
investor meetings turned
into unwanted ‘dates.’ ”