“I do this thing where I go:
Tonight I eat ice cream, I stay
in bed, I turn into my emo
teenage self—then tomorrow
I wake up and start fresh.”
Swatting the buzzwords
of business since 2014.
BY BEN SCHOTT
CYBERLOAFING • noun
Think personal internet use on
company time is “counterproductive work
behavior”? Think again! “Cyberloafng”
indicates employee “underload”; surfng
the web “helps employees cope with
workplace boredom.” Hmmm. Maybe the
real word to swat here is underload.
Source: Computers in Human Behavior
SADOPOPULISM • noun
“Promise people things, but then when
you get power ... you deliberately make the
suffering worse for your critical constitu-
ency.” Wait. Is this political, or is it i Tunes?
Source:TimothySnyder, The Road to Unfreedom
PLASTIGLOMERATE • noun
A “multi-composite material made hard
by agglutination of rock and molten
plastic.” Or: how capitalism is literally
embedding our pollution into the
foundations of the planet. Let’s celebrate
this achievement with commemorative
key chains, Frisbees, and fdget spinners.
Source: GSA Today
COLLABORATION • noun
When “free-range” employees
with unassigned workspaces have
serendipitous interactions: “You see
people around talking about, ‘Hey, what
do you see in the market?’ and it spawns
some new ideas.” That’s right, folks:
They’ve invented the water cooler.
Source: NBC Dallas-Fort Worth
This Might Make Running
a Business Look Easy
“It is so nasty now, I wouldn’t put myself—or my family—
through even a local election.” —A female founder explaining
why she’d never run for offce, on Inc. and Fast Company ’s Women’s survey.
This spring, a typical workday for Tedra Cobb consisted of running
communication and leadership training for a health care frm followed
by glad-handing with hundreds of supporters at night. She’s the founder
of Canton, New York–based consulting frm Tedra L. Cobb & Associates—
and the Democratic congressional candidate in New York’s 21st District.
Which, she admits, breeds a certain amount of chaos. “I haven’t been
getting in an hour per day at the gym, I’ll tell you that,” she says.
Two other female founders are also juggling running businesses with
running for Congress. One of them, Cindy Axne, co-founder of digital
design frm Creation Agents in West Des Moines, Iowa, has a business
partner—in this case, her husband—to share work duties with when
her focus on being the Democratic candidate in Iowa’s 3rd District gets
in the way. Meanwhile, Candius Stearns, the Republican running for
the open seat in Michigan’s 9th District, is founder and CEO of two
Troy-based companies: DFBenefts, a benefts brokerage, and DFB TPA
Services, a third-party benefts administrator. She’s considered the
underdog in her race—but her experiences have familiarized her with
that framing. “It’s like being a small-business owner,” she says. “You
don’t have huge venture capitalists propping you up and pouring money into your business—you’ve just gotta make it happen.” —KEVIN J. RYAN
Not Her Day Job (Yet) Tedra Cobb, founder and congressional candidate, rallying
the crowd at the Ogdensburg, New York, International Seaway Festival parade.