Leonardo da Vinci said something
like, “Nature takes a cause and creates an experience. Humans need to
do the opposite.”
We started our new winery, Rose & Arrow, as a five-year experiment to find the cause of our favorite wines.
We spent around $250,000 on electroconductivity and soil pit
mapping of all our vineyards with our terroir consultant, and it costs $100,000 to $125,000 per year
for the continuing work.
Alit and Rose & Arrow are part of the same story. They’re made in
much the same way. But it’s the
Three Tenors versus a Pavarotti aria. Alit is the harmonic combination
of the various vineyard sources. The single-source Rose & Arrow
wines are solos—created by the singular connection
between vine and rock.
And the business?
All that work adds to the cost. Making 96 cases by
hand from one haphazard parcel gets pricey. But it has
value. I’m not talking about price—these are singular
experiences. It has value because it’s not replicable.
We made wine from more than 100 vineyard sites to see what we liked best. What causes the wines we
like is rock, in various forms.
Not all rock is created equal. We’re looking for rock in a specific state of erosion. We found seven very different rock
types—seven very different expressions—that give us
the flavors we like the best.
Because of the nature of our volcanic hillsides—the peripatetic nature of lava—the only way to know the true character of the rock is to dig and look. ( The mapping gives us a general
idea of where to dig, so we don’t have to dig a million holes.)
The seven Rose & Arrow wines are each made from very small parcels, which total only 5. 2 of our 155 acres.