laborer, he devoured business books and training
courses. He credits Zappos’s Culture Camp for
inspiring his emphasis on the customer experience.
Since then, he has gleaned ideas from his employees
and other businesses in an e;ort to deliver not just
“wow,” but “super-wow” service.
He also praises business experts Dan Sullivan,
Jack Canfield, and Harvey Mackay. Their books and
courses helped him to build a bigger and better
business and taught him the importance of taking at
least 150 vacation days—“free days,” where you are
not allowed to think about business.
In three years, Sokurec plans to open five new
locations across the country. In 10 years, he wants
Homestead Road to be a household name. He is
grateful to live in a country where this sort of growth
is possible. “The American dream is alive and well. It
is a shame to live in America and complain about
anything at all,” Sokurec says. For him, that dream
was to build a great business with exceptional service.
For many others, it is to own a home. No matter how
big it gets, Homestead Road is committed to honoring
those homes and the people who loved them.
2018 INC. 5000
MOVING AWAY FROM your family home is always
emotional. Too often, it is also stressful or even
painful. Andrey Sokurec and Alex Delendik designed
a solution. Their business, Homestead Road, buys
homes in need of repair “as is,” so owners don’t have
to deal with renovating.
Homestead Road buys and sells 20 to 30 homes a
month. Ninety percent of its clientele are older
homeowners who can no longer age in place or
relatives tasked with selling the home for them.
Sokurec credits the company’s tenfold increase in
annual revenue to its emphasis on delivering an
exceptional customer experience. “Homes hold
decades of memories for the families who lived there,
and we want to be sure people’s last memories of their
houses are some of their best,” he explains. To make
selling as pain-free as possible, Sokurec allows
customers to leave whatever they want behind—“even
dishes in the sink,” he says. His team handles cleaning
and donates as much as possible to the Salvation Army.
After the purchase, Homestead Road renovates and
sells the home. Sokurec approaches the whole process
with empathy. He understands that sellers care about
the home’s future, and he uses tender touches to make
the experience as pleasant as possible. At closing, the
Homestead Road team gives sellers a watercolor picture
of the house, personalized with their best memories.
Sokurec works hard to distinguish his business
from house-flipping companies, which often carry
negative connotations. He takes pride in his home
renovations, and if he thinks a prospective customer
would be better o; working with a real estate agent,
he tells them. In 2016, the Better Business Bureau
(BBB) of Minnesota and North Dakota recognized
Sokurec’s e;orts by naming Homestead Road a
finalist for the BBB Torch Awards for Ethics.
THE AMERICAN DREAM
Sokurec emigrated from Belarus in 2005, because
he believed the U.S. was the best place to pursue an
entrepreneurial dream. While working as a manual
AND SOLD EACH
Feel the Joy
How does Homestead Road, a leading house buyer in Minneapolis, keep growing?
The answer: by providing a joyful and hassle-free customer experience.
INC. 5000 HONOREE PROFILE / BRANDED CONTEN T