up? Fear not. Out
of the latest brain
science come tips for
getting the most
out of your day and
BY ISSIE LAPOWSKY PHOTOGRAPHS BY PHILLIP TOLEDANO
ost entrepreneurs suffer from the sense that there just aren’t
enough hours in the day. As chief strategist, marketing officer,
technology czar, and bottle washer, you’re expected to outwork
everyone in the office. You set goals for everything: sales, spending,
new customers, product rollouts. However, one goal seems to hover
just out of reach: maximum productivity.
There’s a booming industry dedicated to helping business owners do more.
Tech vendors swear their apps will turbocharge your output. Consultants preach (and bill
for) the gospel of efficiency. Motivational gurus promise to unleash your inner superhero.
Yet a growing body of research shows that no amount of gadgets or inspirational slogans
can alter the performance limits of the human brain. So how do you work within those
limits to check off more to-do items in the time that you have? We had conversations
with the world’s leading neuroscientists, psychologists, and behavioral economists,
who told us how to get more done without losing your mind.