BEST INDUSTRIES 5 POWER TO THE PATIENT CONSUMER HEALTH TECHNOLOGY
n The Affordable
Care Act put a spotlight on the surging
cost of health care.
Now, companies are
including fitness apps
and glucose monitors—that aim to help
consumers take control of their health and
cut their costs. Your
products should bring
design to even the
and opaque areas
of health care, such
as cancer screening.
INVESTORS ARE VERY INTERESTED...
Digital health care companies raised
$1.4 billion from VCs last year, up
46 percent from 2011, according to
incubator Rock Health.
...SO ARE STRATEGIC BUYERS, including
insurance companies and other
tech firms. Aetna bought Healthagen,
maker of health reference app i Triage,
in 2011. In February, Jawbone
acquired Massive Health, maker of
the meal-tracking app Eatery.
BRACE FOR RED TAPE Expect a maze
of regulations regarding consumer
privacy and health claims. Certain
apps, like diagnostic tools, may
require FDA approval.
IDEAL PRIOR JOB? Big Data engineer
or a doctor or medical researcher.
Design skills help, too.
BUZZ WORD Wearables: sensor-based
technology that tracks users’
IF THE NICHE FITS...
Some hot industries require
something special. That may
make them just right for you.
HAVE A PH.D. IN PHYSICS?
Try lidar device manufacturing; the remote-sensing technology is in high demand in
military and intelligence circles.
LOVE OLD PEOPLE?
Elder care is still hot. Because we’re not
getting any younger.
LIVE NEAR OIL OR GAS FIELDS?
With shale fields booming, companies and
workers need temporary housing and
HAVE ACCESS TO BIG TRUCKS?
Builders need cleanup services for building
sites, as construction starts to pick up again.
LO W ON CASH?
Think consulting. What’s your area of expertise?
Hang out a shingle and advise cash-rich
companies on HR, security, or technology.
You want to
join an industry
that’s early in
its life cycle
people lust for.
chart of seven
want to bring
is up. So is
tweets to Pay
to Pin, social
A glut of new
LUS T CYCLE
IT’S WHAT’S NEXT
IT’S SO LAST YEAR