2IT’S COOL TO BE CRAFTY ARTISANAL ALCOHOL, BOUTIQUE BEER
n Bottoms up! Craft brewers and
small-scale producers are thriving as
image-conscious locavores seek out quality
cocktails and brews. The tiniest among
them, microbrewers and microdistillers,
are thriving. You would sell small quantities
to distributors and retailers, which would
charge a premium for your artsy quaff.
EXPER TS ON THE HIGH SEAS
THERE’S ROOM FOR LITTLE GUYS Microbrewery
revenue grew 29 percent in 2012, micro-distillery revenue 32 percent, says
THAT DOESN’T MEAN IT’S EASY Fledglings
must invest big bucks to stand out.
Regulations squeeze interstate sales.
IT’S GETTING CROWDED Boston Beer
Company and Sierra Nevada (see
The Way I Work, page 108) reign among
craft breweries. Dogfish Head and
Sixpoint are upstarts.
START SMALL Bootstrap to purchase a
facility and equipment, then hope to catch
the attention of established brands.
Think Skinnygirl Cocktails, which sold
to Beam Global in 2011.
IDEAL PRIOR JOB? Beer or liquor hobbyist
with a penchant for marketing
BUZZ WORDS Craft brewery: independent with
annual production of fewer than six million
barrels. Microbrewery: even smaller operation out of a home or very small facility
n Looking to polish your Spanish, hobnob
with artists, or learn to edit photos on your
Mac? There’s a cruise for that. f Cruises
have long appealed to both the cost
conscious and the adventurous. Now,
a growing demand for off-the-beaten-
path travel experiences has given rise
to a new breed of cruise, which
demands specialized knowledge
and high-touch service for would-
be adventurers. That’s where you
come in—as a cruise specialist.
Home Brewed Brooklyn’s
Sixpoint Craft Ale has cultivated a
following among urban hipsters.
DEMAND IS SOARING Five years ago, Norwalk,
Connecticut, travel company Tauck offered no
specialty cruises. This year, it offers seven, including a French culinary cruise on the Rhone River.
NOTHING TO S TOP YOU... For only a few thousand
dollars and a few weeks spent wading through
the accreditation process, virtually anyone can
become a travel specialist.
...OR ANYONE ELSE Competition is steep. In 2011,
more than 67,000 Americans were employed
as travel agents, according to the Bureau of
DON’T EXPEC T ANGELS Travel agencies tend to be
bootstrapped, mom-and-pop endeavors.
WATCH OUT FOR MAJOR PLAYERS Cruise Planners
and CruiseOne are the dominant competitors.
IDEAL PRIOR JOB? Sales, sales, sales
B UZ Z W OR D Luxury set: an expensive, high-end tour,
with lavish spa or gourmet dining
4FILL THE KNOWLEDGE GAP ONLINE EDUCATION
FROM TOP: EVGENIY IVANOV/GETTY; COURTESY COMPANY
n College costs are soaring, and the job
market remains tight, creating opportunities
for companies that offer low-cost—or free—
education and skills training via the Internet.
You will face a new wave of start-ups that’s a
far cry from the diploma mills that have drawn
scorn from accreditors; several boast executives from top universities.
IT’S ABOU T CONTENT The content segment of online education
could hit $72.9 billion in 2017, according to researcher
YOU WON’T BE FIRST Watch out for Kaplan and Apollo Group,
parent of the University of Phoenix, as well as big guns
such as Harvard and MIT, which are developing their own
online courses. Newer entrants include 2U, Coursera, and
the Minerva Project, among many others.
VCs ARE INTRIGUED New Enterprise Associates and Accel,
among others, have made recent investments.
BUZZ WORD MOOC (massive open online course): online
class open to all
APRIL 2013 | INC. | 59