probably do the same this year,” says Mark Biondi, vice
president of marketing.
reach all their developmental milestones in an environment
of great music,” Biondi says.
School of Rock puts a special spin on music instruction.
Lessons are performance-based. Rather than starting with
relatively dry musical theory, students are cast for a musical
show. They learn the skills they need to play the songs in the
show. Then they do the show in live performance.
Franchisees work closely with local schools, music retailers,
and arts organizations to integrate their businesses into the
communities. “It’s really an interesting concept for someone
who loves music and loves kids and wants to support arts in
the community,” Biondi says. “It’s a very rewarding business.”
Franchisees seeking those rewards have helped School of
Rock expand to 107 schools, with the short-term prospect
of more significant growth. “I think by the end of the year
we’ll be in the 130s,” Biondi says.
The Joint, a Scottsdale, Arizona-based chain of chiropractic
care centers, represents a developmental milestone in the
way chiropractic care is delivered. The concept strips out the
annoyances doctors and patients disliked most about the
conventional model. This approach has helped the company
grow by nearly 60 new locations in the past year, for a total
of 90. “We’ll be at about 200 by the end of the year,” says
CEO John Leonesio.
One difference between The Joint and most other chiropractic
providers is that there are no appointments. That means
patients who need care don’t have to wait until next week or
even the next day. “You basically can walk in and see a doctor
in a few minutes,” Leonesio says. The centers are also open
nights and weekends.
The company has schools in 32 states and also has open
locations in Brazil and Mexico. Canada, Chile, Australia, and
the Philippines are all new markets opening in 2013.
Domestically, School of Rock is targeting the Atlanta area,
the Pacific Northwest, and the San Francisco bay area as
well as Southern California. “We think there’s still opportunity
in L.A. and many other areas for us,” Biondi adds.
A recent addition is a School of Rock program for adults,
supplementing the curriculum targeting 7- to 18-year-olds
that make up its core market. It takes the same performance-
based approach as its regular instruction. School of Rock is
also rolling out an offering aimed at kids 2 to 5. “We’ve taken
some amazing songs and worked with early childhood
education specialists to create a program that allows kids to
The Joint appeals to doctors by doing business for cash only.
Dispensing with insurance company hassles lets doctors cut
overhead costs and devote their attention elsewhere. “The
doctor can spend a lot more time seeing patients as opposed
to doing paperwork,” Leonesio says.
The Joint has locations in 24 states, with heaviest
concentrations in Southern California, Arizona, and Texas.
Expansion plans aren’t targeting any particular areas. “As
doctors say, ‘Any person who has a spine is our customer,’”