THE WAY I WORK | Jason Goldberg, Fab.com
My co-founder, Bradford, and I decided from the beginning that we’d never make a
single decision about what goes on the website based on how much money we’ll make
on a particular product. Instead, we ask, Will it make customers smile? Excite them?
Make them tell their friends about it? The biggest realization I’ve had is that if you
really want to build a successful business, it’s not about how much money you’re making. It’s emotional. For us, it’s how do we make our customers smile? Every single
decision we make comes down to that.
The two of us split our responsibilities—he chooses every item that goes for sale
on the site, and I focus on the user experience. Currently, Bradford has 50 design scouts
who look for products worldwide. I spend all day thinking about how to make our
Web and mobile design better for our customers.
I start my day at 6 every morning, and the first thing I do is check overnight
e-mails. Our technology team is based in India, so they’re ahead of us. After I respond to