12 Editor’s Letter
14 Behind the Scenes
From buttons to bus tours, a look
at the companies cashing in on the
;; Where have all the M&A
;;Brian Lee teams with Jennifer
Lopez on a new business.
;; The Inc. Data Bank:
Immigrants and innovation
;;A Skimmer’s Guide to Makers:
The New Industrial Revolution,
by Chris Anderson
;;Inc. 5000 Profile: How Sena
Cases prepares for Apple’s
;;Michael Sandel on pushing
the limits of the free market
;;A business plan with brains—
and lots of zombies
;;Companies to Watch: Livio
puts apps in the driver’s seat.
31 Street Smarts
By Norm Brodsky
A wholesaler ponders going
direct to consumer; the cost of a
new employee; and the smart way
to think about start-ups
35 Get Real
By Jason Fried
It’s not every day you get to meet
your hero. I recently sat down with
one of mine.
37 Guest Speaker
By Steve Blank
The government is the problem.
It’s also the solution.
A motorized wheel that could turn
almost any vehicle into a hybrid
43 The Goods
;;DIY tools for building websites
;;Great new all-in-one printers
;;Online shift-planning tools
;;Should you upgrade to
;; Tech Trends: Smartphone
Gerald Kearby, 1947–2012
A music-business lion who
said yes to Jerry Garcia and
no to Steve Jobs
85 CASE S TUDY
The Consumer Product Safety
Commission wants to close down
the company that sells Buckyballs.
Is there any way for a toymaker to
fend off the Feds?
This CEO let his employees work
remotely from Brazil for six weeks.
Is he smart or crazy?
Two days of beer, pizza, and writing
code—how a hackathon helped
one company bond with its clients
92 ELEVATOR PITCH
Sproutel makes toys that help kids
manage chronic diseases. Will
raising $550,000 be child’s play?
It’s the strategy, stupid.
96 The Way I Work
In just two years, deal site Fab.com
has reached $150 million in annual
sales. But CEO Jason Goldberg tries
to keep his team focused on why
the company “sucks.”
FROM TOP: KELLY KOLLAR; FRANK MICELOTTA/AP; KEI TH NEGLE Y; MARK PETERSON