HealtH care 2.0
REVOLUTION IN HEALTH CARE
THE SYSTEM IS ABOUT TO CHANGE,
BECAUSE IT HAS TO. TO UNDERSTAND
HOW, FORGET WASHINGTON.
LOOK TO THE INNOVATIVE COMPANIES
HARD AT WORK ON THE FUTURE
BY ADAM BLUESTEIN / ILLUSTRATIONS BY JOHN HERSEY
The Supreme Court may have upheld the Affordable
Care Act, but the future of the American health
care system remains very much in question.
Republican legislators have symbolically voted
to overturn the law more than 30 times, and Mitt
Romney has vowed to complete the job if elected.
Even if the law survives, containing the soaring
cost of care remains the nation’s most pressing
fiscal challenge. Something has to change.
Fortunately, the change is already under way. It is led not by politicians but by entrepreneurs
far from Washington, eager to tap into the myriad opportunities presented by the $2.6 trillion
health care economy. Their mission: to fix a system that has grown impossibly inefficient and
bureaucratic. In fact, the most exciting ideas in health care are not the treatments and devices
coming from research labs. Instead, they’re business applications that aim to cut costs by wringing out inefficiencies and boosting communication and transparency, turning health care into a
real, functioning marketplace.
Investors are intrigued. Halfway through 2012, investments in digital health care start-ups were up
73 percent from midyear 2011. And the Halo Report on angel funding reported that health care com-