Motel 6, 2001
The Home Depot, 2009
Georgia Power, 2009
Stan’s Greatest Hits
There’s a good chance
you’ve seen a few of
these ads designed
over the years by The
n st Hit
which work needs to be highly regimented to get done effi-
And not just any advertising agency. Founded in 1976, The
ciently. In fact, The Richards Group is an advertising agency.
Richards Group is the largest independently owned ad shop in
the country, with billings of $1.28 billion, revenue of $170 mil-
lion, and more than 650 employees. Its portfolio is packed with
some of the most memorable campaigns of the past 30 years.
Chick-fil-A’s famous cows, those alluring Corona beer ads with
couples lounging on the beach, Motel 6’s “We’ll Leave the Light
on for You”… all were born at Richards’s Dallas headquarters.
Most recently, and infamously, the agency went perhaps a bit
too far, sparking a nationwide controversy with a set of star-
tlingly direct ads for Summer’s Eve cleansing wash. The spots
declared “Hail to the V”; some cheekily used hand puppets to
play the roles of multiracial talking vaginas.
8 8 | INC. | NOVEMBER 2011