contents November 2011
Way out of the office
Jared Heyman, deep in the heart of the Brazilian Amazon
Life Is Good.
Yes, It Is
Jared Heyman was liberated,
transformed, by his round-
the-world sabbatical. So was
the company he left behind.
by amy barrett
social Media by
Do you really have to know
this stuff? You do. How smart
companies are using every
arrow in the social-media quiver
by j.j. mccorvey and issie lapowsky
How I Did It
Bloodied but unbowed, the
founder of Shabby Chic is back.
as told to liz welch
Everyone knows creative types
need lots of room. Everyone except
Stan Richards, whose highly disci-
plined shop is the largest indepen-
dent ad agency in the nation.
by burt helm
Why Is It so Hard to
Find Good People?
The problem might be you. Are
you making any of these all-too-
common mistakes when hiring?
by april joyner
on the cover
Jared Heyman, founder of Infosurv, photographed in Florianópolis, Brazil, by André Vieira
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Michael Plummer Jr. dreamed
of leaving the family business.
Then his dad died. Could he really
abandon his father’s legacy?
by jennifer alsever
NOVEMBER 2011 | Inc. | 5