the Ballad of
Jared and Carl
In each issue, I fall in love with at least one
story. This month, it’s Amy Barrett’s cover
feature on the peripatetic entrepreneur
Jared Heyman and his keep-the-office-fires-burning counterpart, Carl Fusco.
Last year, Barrett, a former Business Week reporter and
one of our favorite freelancers, told us that she had come
across an interesting situation while reporting another
story for us. “I called Jared as an expert for that article,”
she says, “and we got to talking. I asked him about his
company, and he started describing a new product he
had developed that he was really excited about. The
problem, he said, was that his team was not as convinced
of its potential.” That conflict struck Barrett as a perfect
Inc. Case Study. We agreed.
A while later, when Barrett called Heyman to pursue
the Case Study, she discovered that things had taken a
surprising turn. Heyman, founder of the Atlanta-based
market research company Infosurv, had decided to travel
the world for a year and leave Fusco in charge. Heyman
would be briefed by e-mail once a week and, if necessary,
take the occasional phone call. But Fusco would be
pretty much on his own. With that new twist, Barrett’s
story leaped from Case Study to feature.
Over the next year, Barrett checked in regularly with
the protagonists. Through many phone conversations
and interviews in Atlanta, Los Angeles, and Miami,
she eventually wove
into the tale of two
very different dreams.
16 | i NC. | november 2011